Virtual Go-To-Market Enablement
Sales Impact Academy
Professional Development
Turned around and scaled a struggling live coaching program for sales and customer success teams.
Results
______
6,000+
increase in workshops delivered per month
increase in workshop attendance
______
300%
workshop enrollments in 18 months
______
56%
Challenge
Sales Impact Academy's live virtual coaching program for sales and customer success teams was underperforming. Only 45% of enrolled learners were attending, and slow production workflows limited how many sessions the team could deliver. The goal was to turn the program around and scale it.
I redesigned the workshop format to better align with adult learning theory. I also led a team of instructional designers who worked closely with our coaches to make sure every workshop reflected current trends.
To scale the program, I rebuilt the production workflow to be more efficient, allowing us to develop sessions in half the time and deliver more than three times as many each month. I also created design standards and quality frameworks for every learning product and coached the team to meet them. This meant sessions stayed consistent in quality and brand, even as the program grew to more than 6,000 enrollments.
Approach
Redesigned workshop format and templates
Rebuilt production workflow
Design standards and quality frameworks
Lesson plans and manager guides
Deliverables
Work Samples
Here are examples of work I created for the project:
Lesson Manager Guide
A guide for managers whose sales reps attended the Challenging Your Champion workshop to help them reinforce the skills on the job.
Sample Lesson Plan
A lesson plan for the Challenging Your Champion sales enablement coaching session.
